Lead Gen Quiz Maker - Qualify Leads & Collect Payments | Minform
minformMinform
PricingBlogHelp
Log inGet started

Lead Gen Quiz Maker

Build interactive quizzes that qualify leads, capture emails before showing results, and collect payments with Stripe. All powered by AI.
Drop files hereImages, PDFs, or text files

Every Quiz Taker Becomes a Lead

Static forms convert at 2-3%. Interactive quizzes with gated results hit 30-50%. Capture qualified leads who are already invested in their outcome.

Your Results Are Ready

Enter your email to unlock your personalized results and recommendations.

your@email.com
Your name
Unlock My Results

Gated Results

Show a lead capture page before revealing results. Visitors enter their email to unlock personalized recommendations.

If
budget >= "$10k/mo"
team_size >= 10
Then
Tag
"Hot Lead"

Lead Scoring & Routing

Score prospects based on answers. Route hot leads to sales instantly, nurture warm leads with targeted content.

Unlock Full Report
Personalized Report$9.99
4242 4242 4242 4242
12/28
123
Pay $9.99

Stripe Payments

Charge for premium results, certifications, or detailed reports. Stripe Connect processes payments and sends funds directly to your account.

How the Quiz Funnel Works

A proven 4-step flow. Engage with questions, capture contact info, optionally charge, then deliver personalized results.

STEP 1

Engage

Visitors answer fun, relevant questions that build investment in the outcome.

STEP 2

Capture

Gate results behind a short lead form with email, name, phone, or custom fields.

STEP 3

Monetize

Optional Stripe payment step for premium results, reports, or certifications.

STEP 4

Convert

Show personalized results with product recommendations, CTAs, and next steps.

Describe Your Quiz, AI Builds the Funnel

You know your audience and what qualifies a lead. Just describe it and AI creates the questions, scoring logic, lead capture page, and payment step for you.

Qualify Leads Automatically

Quiz answers score and segment prospects automatically. Route hot leads to sales, nurture the rest without lifting a finger.

Gate Results Behind Email

Require name, email, or phone before revealing personalized results. Every quiz taker becomes a lead.

Collect Payments with Stripe

Charge for premium results, paid assessments, or certification quizzes. Stripe Connect handles payments, funds go straight to you.

minform
Minform
What kind of lead gen quiz are we building? I can create product recommendations, assessments, or qualification funnels.
Build a "Find Your Perfect Skincare Routine" quiz. Gate the results behind email and charge $4.99 for a detailed PDF report.
minform
Minform
Skincare Routine Quiz created
Done! 8 questions about skin type, concerns, and lifestyle. Email capture page before results, then a $4.99 Stripe payment for the full PDF. Want me to add a free teaser result before the paywall?
Yes, show their skin type for free, then charge for the full routine.
minform
Minform
Updated! Free teaser shows their skin type, then a Stripe checkout for the personalized routine report. Ready to publish.

Lead Gen Quizzes for Every Industry

From e-commerce product finders to B2B qualification. One builder for every lead gen use case.

Product Recommendations

"Which product is right for you?" quizzes that match customers to their ideal purchase.

B2B Lead Qualification

Score prospects by budget, team size, and needs. Route hot leads to your sales team.

Paid Assessments

Charge for professional skills tests, health screenings, or career aptitude reports.

Course Finders

Help students find the right course or program with an interactive quiz funnel.

Insurance Quoters

Collect risk factors through a quiz and deliver a personalized quote with email capture.

Style & Lifestyle

Fashion finders, skincare routines, fitness plans. Engage audiences and deliver personalized results.

Connect your favorite tools

Send submissions to Google Sheets, trigger Zapier workflows, track with analytics, and more.

Google Sheets
Webhook
Self Email Notifications
Respondent Email Notifications
Google Analytics
Meta Pixel
Slack
Zapier
PipedreamPipedream
Framer
Google Sheets
Webhook
Self Email Notifications
Respondent Email Notifications
Google Analytics
Meta Pixel
Slack
Zapier
PipedreamPipedream
Framer
Google Sheets
Webhook
Self Email Notifications
Respondent Email Notifications
Google Analytics
Meta Pixel
Slack
Zapier
PipedreamPipedream
Framer

Turn Your Next Quiz Into a Lead Machine

Build lead gen quizzes with email gating, lead scoring, and Stripe payments. Free to start, no credit card required.

Start Building for Free

Lead Gen Quiz FAQ

Everything you need to know about building lead generation quizzes

Visitors answer a series of engaging questions. Before they see their personalized results, they enter their email (and optionally name or phone). You capture a qualified lead who is already invested in the outcome. Conversion rates are typically 3-5x higher than static forms.
Yes. Assign point values to each answer option and use conditional logic to segment leads into categories (e.g., "Hot Lead", "Needs Nurturing", "Not a Fit"). Route each segment to different result pages, emails, or CRM tags via webhooks and Zapier.
Add a payment step to your quiz with Stripe Connect. Charge a fixed fee for premium results, certification access, or personalized reports. Payments are processed securely through Stripe and funds go directly to your connected account.
Send lead data to Google Sheets, your CRM via webhooks, Zapier (8,000+ apps), or Pipedream. Set up email notifications to your team on every submission, and confirmation emails to respondents.
Yes. Build "Which product is right for you?" quizzes that route customers to their best match. Each answer maps to a product category, and the results page shows a personalized recommendation with a CTA to purchase.
Embed as an iframe on any page, share via a direct link, or use a QR code. The quiz is fully responsive and matches your brand colors, fonts, and logo.
No. There are no limits on form submissions or leads collected on any plan. You only use AI credits when generating or modifying quizzes with AI. Collecting responses is always unlimited.
minformMinform

Build smarter quizzes and forms with AI. Product recommendations, lead qualification, assessments — describe what you need, AI builds it.

Become an Affiliate

Product

  • Features
  • Integrations
  • Pricing
  • AI Form Builder
  • AI Survey Builder
  • AI Quiz Maker
  • AI PDF to Quiz Maker
  • Lead Gen Quiz
  • Vocabulary Quiz Maker
  • Image to Quiz Maker

Free Tools

  • PDF to Quiz
  • Vocabulary Quiz
  • Spelling Test
  • Multiple Choice Quiz
  • YouTube to Quiz
  • URL to Quiz
  • Grammar Quiz
  • Reading Comprehension
  • Product Recommendation
  • True/False Quiz
  • Image to Quiz
  • View All Tools

Resources

  • Templates
  • Blog
  • Help Center
  • Changelog
  • Affiliate Program

Compare

  • Minform vs Typeform
  • Minform vs Google Forms
  • Minform vs JotForm
  • Minform vs SurveyMonkey
  • Minform vs Tally

Support

  • Privacy Policy
  • Terms of Service

© 2026 Minform. All rights reserved.